Jury Pool Research

Selecting a fair and impartial jury is fundamental to the integrity of the legal system. 

The jury is the bedrock of the legal system, tasked with impartially evaluating evidence and determining case outcomes. Achieving justice hinges on the selection of an unbiased jury. This multi-step process includes summoning potential jurors, conducting preliminary interviews, and making final selections. Identifying impartial jurors amidst these stages can be challenging. 

With the help of Smith & Good Associates, we can help to position your client with the best jury possible. Our team offers programs for both small strike and large strike juries.  

Jury pool research involves investigating and assessing potential jurors to uncover any biases or prejudices that may influence their decision-making. Comprehensive research encompasses:

• Political affiliations and leanings
• Group or organization memberships
• Hobbies and interests
• Education and employment
• Marital status
• Social media profiles
• Relevant posts on matter topics or news

The timing of jury pool research varies based on whether a questionnaire is available and when the juror list is received:

Before Oral Voir Dire: If a random list of jurors is available early, research can begin immediately. Responses to a background questionnaire often provide more insightful information than social media profiles. Including questions about internet use and online media can help identify jurors prone to violating communication rules.

During Voir Dire: Without a questionnaire, the juror list is typically received at the start of jury selection. The team at Smith & Good can conduct in-person, on-site research, delivering results within tight time frames. Our team is on-site with you conducting this research real-time.

After Jury Selection: Post-selection research can inform opening statements, witness testimony, and closing arguments by tailoring them to specific jurors. Additionally, monitoring jurors' online activity during the trial ensures they are not discussing the case online.

Post-Trial: Investigators can locate and contact jurors for post-trial interviews, providing valuable insights into the jury's deliberation process.

Jury pool research is crucial because it:

• Identifies potential biases and prejudices
• Ensures a fair trial for all parties
• Supports legal strategies and case preparation
• Influences case outcomes

By ensuring an objective jury, the integrity of the legal system is upheld.

As an extension of your team will cater to the of your client and your firm. Researchers and analysts' ability to uncover biases will help to put you in the best possible position for trial. 

In some cases, the Court prefers a 3rd party to conduct the research during Voir Dire and then provides the results to both parties. 

In addition, we are able to invoice your client directly. Jury research packages start as low as $1,500 for a small strike jury (for 1-day) with a written report.

Jury pool research is essential in selecting an unbiased and fair jury. The expertise of professional research supports legal professionals and jury consultants, contributing to successful case outcomes. Comprehensive jury pool research is a critical component of the legal process, reinforcing the justice system's integrity. 

Contact us for a free, no-obligation consultation and estimate for your next jury.