Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
Focus Groups are a critical step in the trial preparation process.
When used correctly, a focus group can be an invaluable - whether it is confirming information that an attorney already believes, or learning new information, this type of qualitative research can be very helpful.
Our focus groups are specifically designed to be flexible and fast-to-implement. Traditional research firms can take weeks to schedule a focus group, develop the research, and finalize recruiting - making it difficult for law firms who need a fast turnaround time.
We understand the constraints of time in the legal process. Our focus groups can be set up quickly and can be held in-person or online. We can tailor the structure of the research on the areas of trial preparation where you want to focus -- from opening or closing statements, to reactions to evidence, to jury reactions to witnesses, and more.
Typically, our focus group program includes:
- One 3-5 hour session
- Recruitment of 8-10 participants
- Pre-meetings to develop structure
- Moderator
- Ability to display evidence as needed
- Remote viewing for attorneys and clients
- Ability to inject real time with questions, corrections, and answers
- Demographic targeting based on potential jury population
- Video recording and written report provided
- Complete confidentiality from participants (signed waivers)
We are constantly recruiting and have a database of available participants throughout Montgomery County and adjoining counties in Maryland - allowing us the flexibility to implement on short notice - and typically at a 25-30% less cost that traditional research firms.
Additional research options include evidence-review focus groups and other shorter, less-expensive options when a full mock trial isn't needed.
Founding partner, Mike Levengood has been involved in focus groups and other types of qualitative and quantitative research for more than 20 years.
Contact us today for more information, to discuss your needs, or for a quote.
Copyright © 2024 XER Group, LLC, d/b/a as Smith & Good Associates. All Rights Reserved. XER Group, LLC, d/b/a Smith & Good Associates is not a law firm or a substitute for an attorney or law firm. The information you provide is not protected by attorney-client privilege. If you desire legal advice, you should consult with a licensed attorney in your area.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.