Jury Pool Research
Selecting a fair and impartial jury
- Voir dire, a French term meaning “to speak the truth,” is an important part of the jury selection process. During voir dire, prospective jurors are questioned by the judge and/or attorneys to determine whether they can fairly and impartially evaluate the evidence presented in a case.
- The process helps attorneys identify potential biases, personal experiences, beliefs, or other factors that could affect a juror’s ability to remain objective. Based on their responses, certain prospective jurors may be excused from serving on the jury.
- Voir dire can also refer to the preliminary questioning of a witness—particularly an expert witness—to determine whether that individual is qualified and competent to provide testimony.
- Effective voir dire is about more than selecting a jury. It provides valuable insight into how potential jurors think, what may influence their decisions, and how they could respond to the facts and themes of a case. In certain types of cases, the jury selection process is one of the most critical elements for setting up a successful criminal defense.
The Jury Selection Process
The jury is the bedrock of the legal system, tasked with impartially evaluating evidence and determining case outcomes. Achieving justice hinges on the selection of an unbiased jury. This multi-step process includes summoning potential jurors, conducting preliminary interviews, and making final selections. Identifying impartial jurors amidst these stages can be challenging.
With the help of Smith & Good Associates, we can help to position your client with the best jury possible. Our team offers programs for both small strike and large strike juries.
Using Jury Pool Research
- Political affiliations and leanings
- Group or organization memberships
- Hobbies and interests
- Education and employment
- Marital status
- Social media profiles
- Relevant posts on matter topics or news
Timing of Jury Pool Research
The timing of jury pool research varies based on whether a questionnaire is available and when the juror list is received:
Before Oral Voir Dire: If a random list of jurors is available early, research can begin immediately. Responses to a background questionnaire often provide more insightful information than social media profiles. Including questions about internet use and online media can help identify jurors prone to violating communication rules.
During Voir Dire: Without a questionnaire, the juror list is typically received at the start of jury selection. The team at Smith & Good can conduct in-person, on-site research, delivering results within tight time frames. Our team is on-site with you conducting this research real-time.
After Jury Selection: Post-selection research can inform opening statements, witness testimony, and closing arguments by tailoring them to specific jurors. Additionally, monitoring jurors’ online activity during the trial ensures they are not discussing the case online.
Post-Trial: Investigators can locate and contact jurors for post-trial interviews, providing valuable insights into the jury’s deliberation process.
Benefits for Law Firms
As an extension of your team, we cater to the needs of your client and your firm. Our researchers’ and analysts’ ability to uncover biases will help to put you in the best possible position for trial.
In some cases, the Court prefers a 3rd party to conduct the research during Voir Dire and then provides the results to both parties.
In addition, our team can work on a flat fee basis or hourly rate and can work as a complement to your trial strategy. We are also able to invoice your client directly.
Get the Best Possible Information on Your Potential Jury
Jury pool research is essential in selecting an unbiased and fair jury. The expertise of professional research supports legal professionals and jury consultants, contributing to successful case outcomes. Comprehensive jury pool research is a critical component of the legal process, reinforcing the justice system’s integrity.
Contact us for a free, no-obligation consultation and estimate for your next jury.